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(When) can social media buzz data replace traditional surveys for sales forecasting?
Shi, Yuying; Karniouchina, Ekaterina V.; Uslay, Can - In: Rutgers business review 5 (2020) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10012390035
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Web Trends : a valuable tool for business research
France, Stephen L.; Shi, Yuying; Kazandjian, Brett - In: Journal of business research : JBR 132 (2021), pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
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The good, bad, and ugly side of entrepreneurial marketing : is your social media campaign unveiled, incognito, or exposed?
Uslay, Can - In: Rutgers business review 2 (2017) 3, pp. 338-349
Persistent link: https://www.econbiz.de/10011887021
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The Good, Bad, and Ugly Side of Entrepreneurial Marketing : Is Your Social Media Campaign Unveiled, Incognito, or Exposed?
Uslay, Can - 2018
Traditional marketing media have been losing their effectiveness and digital marketing spend is on the rise. The author discusses and demarcates incognito, exposed, and unveiled social media campaigns that marketers have been utilizing in order to improve ROI, and illustrates the increasing...
Persistent link: https://www.econbiz.de/10012928686
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The Good, Bad, and Ugly Side of Entrepreneurial Marketing : Is Your Social Media Campaign Unveiled, Incognito, or Exposed?
Uslay, Can - 2017
Traditional marketing media have been losing their effectiveness and digital marketing spend is on the rise. The author discusses and demarcates incognito, exposed, and unveiled social media campaigns that marketers have been utilizing in order to improve ROI, and illustrates the increasing...
Persistent link: https://www.econbiz.de/10014034032