Similar Search Results

Users' brand page participation : a new construct to measure participation on social networking sites

Langaro, Daniela; Salgueiro, Maria de Fátima; Rita, Paulo - In: International journal of internet marketing and … 14 (2020) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10012252807

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Persistent link: https://www.econbiz.de/10011956812

Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach

Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351

Persistent link: https://www.econbiz.de/10011514784

Sentiment classification of consumer-generated online reviews using topic modeling

Calheiros, Ana Catarina; Moro, Sérgio; Rita, Paulo - In: Journal of hospitality marketing & management 26 (2017) 7, pp. 675-693

Persistent link: https://www.econbiz.de/10011783996

Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism

Pereira, Hélia Gonçalves; Salgueiro, Maria de Fátima; … - In: Journal of retailing and consumer services 30 (2016), pp. 279-291

Persistent link: https://www.econbiz.de/10011473227

A decision support system framework to track consumer sentiments in social media

Nave, Marta; Rita, Paulo; Guerreiro, João - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710

Persistent link: https://www.econbiz.de/10011919958

Factors influencing hotels' online prices

Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464

Persistent link: https://www.econbiz.de/10011880439

On the relationship between consumer-brand identification, brand community, and brand loyalty

Coelho, Pedro Simões; Rita, Paulo; Santos, Zélia Raposo - In: Journal of retailing and consumer services 43 (2018), pp. 101-110

Persistent link: https://www.econbiz.de/10011883168

Is this the beginning of the end for retail websites? : a professional perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10012598982

Analysing consumer-brand engagement through appreciative listening on social network platforms

Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313

Persistent link: https://www.econbiz.de/10012179025