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The roles of cultural elements in international retailing of cultural products : an application to the motion picture industry
Moon, Sangkil; Song, Reo - In: Journal of retailing 91 (2015) 1, pp. 154-170
Persistent link: https://www.econbiz.de/10010500728
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The impact of text product reviews on sales
Moon, Sangkil; Park, Yoonseo; Kim, Yong Seog - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
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Dynamic effects among movie ratings, movie revenues, and viewer satisfaction
Moon, Sangkil; Bergey, Paul K.; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-121
Persistent link: https://www.econbiz.de/10003940589
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Segmentation of both reviewers and businesses on social media
Moon, Sangkil; Jalali, Nima; Erevelles, Sunil - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
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The effects of cultural distance on online brand popularity
Kim, Moon-Yong; Moon, Sangkil - In: The journal of brand management : an international journal 28 (2021) 3, pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
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The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn - In: Journal of international marketing 27 (2019) 4, pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
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Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms
Moon, Sangkil; Kim, Moon-Yong; Bergey, Paul K. - In: Journal of business research : JBR 102 (2019), pp. 83-96
Persistent link: https://www.econbiz.de/10012103818
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
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Dynamic relationship changes between reviewers and consumers in online product reviews
Moon, Sangkil; Kim, Seung-Wook; Iacobucci, Dawn - In: Journal of retailing 100 (2024) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10014527079
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Social media analytics and its applications in marketing
Moon, Sangkil; Iacobucci, Dawn - 2022
Persistent link: https://www.econbiz.de/10013164036