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Subject
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Social web
Consumer behaviour
95
Konsumentenverhalten
94
Beziehungsmarketing
42
Brand management
42
Markenführung
42
Relationship marketing
42
Brand image
31
Markenimage
31
Brand
30
Markenartikel
30
Social Web
28
Customer satisfaction
23
Kundenzufriedenheit
21
Virtual reality
20
Virtuelle Realität
20
Viral marketing
17
Virales Marketing
17
Emotion
16
Internet marketing
14
Online-Marketing
14
Fashion
13
Luxury goods
12
Luxusgüter
12
Mode
12
Bibliometrics
11
Bibliometrie
11
Holiday behaviour
11
Online retailing
11
Online-Handel
11
Tourism
11
Tourismus
11
Urlaubsverhalten
11
Dienstleistungsqualität
10
Service quality
10
Brand loyalty
9
Customer integration
9
Kundenintegration
9
Satisfaction
9
Tourism industry
9
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27
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1
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English
28
Author
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Loureiro, Sandra Maria Correia
26
Bilro, Ricardo Godinho
8
Guerreiro, João
4
Sarmento, Eduardo Moraes
3
Kaufmann, Hans Rüdiger
2
Langaro, Daniela
2
Loureiro, Sandra M. C.
2
Miranda, Francisco J.
2
Rita, Paulo
2
Amorim, Inês Pessoa de
1
Amorim, Marlene
1
Athanasopoulou, Pinelopi
1
Cavallero, Luisa
1
Chamorro, Antonio
1
Costa, Inês
1
Eloy, Sara
1
Ferreira, Eduardo Sarmento
1
Ferro, Tiago
1
Gomes, Daniela Gonçalves
1
Hasan, Md. Rajibul
1
Hoang, Duc
1
Hollebeek, Linda D.
1
Itani, Omar S.
1
Khan, Imran
1
Kousi, Sofia
1
Lopes, João
1
Manarioti, Agapi
1
Martinez, Luis F.
1
Neves, Helder
1
Oliveira, Pedro
1
Panchapakesan, Padma
1
Pina, Lídia Silveira
1
Pinto, Luisa
1
Pires, Ana Regina
1
Ramadan, Zahy
1
Rather, Raouf Ahmad
1
Ribeiro, Lara
1
Rosado-Pinto, Filipa
1
Rosário, João Ferreira do
1
Rubio, Sergio
1
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Journal of promotion management : innovations in planning and applied research
9
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
28
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1
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
3
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
4
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
5
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
6
A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
8
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
10
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
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