Narrow search
Showing 1 - 3 of 3
Cover Image
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun; Baek, Tae Hyun; Kim, Youn-Kyung; Yoo, Kyunga - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Cover Image
Awe and guilt : desirability and feasibility appeals in social media green campaigns
Kim, Seeun; Childs, Michelle L.; Baek, Tae Hyun - In: Journal of consumer behaviour 22 (2023) 2, pp. 314-328
Persistent link: https://www.econbiz.de/10014251288
Cover Image
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun; Yoon, Sukki - In: Journal of business research : JBR 142 (2022), pp. 499-511
Persistent link: https://www.econbiz.de/10013168410