Similar Search Results

Market-Oriented disinformation research : digital advertising, disinformation and fake news on social media

Diaz Ruiz, Carlos - 2025

1. Follow the Money: An Introduction to Market-Oriented Disinformation Research 2. The Polysemy of Disinformation: Definitions, Meanings, and Contradictions in Disinformation Research 3. Mapping the Field of Disinformation Research 4. Disinformation Research from a Constructivist Market Studies...

Persistent link: https://www.econbiz.de/10015334932

Disinformation and echo chambers : how disinformation circulates on social media through identity-driven controversies

Diaz Ruiz, Carlos; Nilsson, Tomas - In: Journal of public policy & marketing 42 (2023) 1, pp. 18-35

Persistent link: https://www.econbiz.de/10014228886

B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange

Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240

Persistent link: https://www.econbiz.de/10013326941

Tension in a value co-creation context : a network case study

Tóth, Zsófia; Peters, Linda D.; Pressey, Andrew; … - In: Industrial marketing management : the international … 70 (2018), pp. 34-45

Persistent link: https://www.econbiz.de/10011863745

Luo, Jun; Tóth, Zsófia; Liu, Martin J.; Yuan, Ruizhi - In: Industrial marketing management : the international … 93 (2021), pp. 293-306

Persistent link: https://www.econbiz.de/10012501922