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Marketing for survival : a comparative case study of SME software firms
Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - In: Journal of small business and enterprise development 19 (2012) 4, pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind; Rowley, Jennifer - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
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Marketing activities of companies in the educational software sector
Jones, Rosalind; Rowley, Jennifer - In: Qualitative market research : an international journal 12 (2009) 3, pp. 337-354
Persistent link: https://www.econbiz.de/10003876992