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Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica - In: Strategies in sports marketing : technologies and …, (pp. 203-218). 2014
Persistent link: https://www.econbiz.de/10010362966
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Market conditions driving international frachising in emerging
Baena, Verónica - In: International journal of emerging markets 7 (2012) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10009547476
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European franchise expansion into Latin America : evidence from the Spanish franchise system
Baena, Verónica - In: Management research review 38 (2015) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10011384513
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The effect of franchisor characteristics and host country features on the foreign entry mode : lessons from the Spanish franchise system lessons from the Spanish franchise system
Baena, Verónica - In: International journal of business and globalisation : IJBG 20 (2018) 4, pp. 457-478
Persistent link: https://www.econbiz.de/10011932549
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Modeling global franchising in emerging markets : an entry mode analysis
Baena, Verónica - In: Journal of East-West business 15 (2009) 3/4, pp. 164-188
Persistent link: https://www.econbiz.de/10003934037
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International franchise expansion of service chains : insights from the Spanish market
Baena, Verónica; Cerviño, Julio - In: The service industries journal 32 (2012) 7, pp. 1121-1136
Persistent link: https://www.econbiz.de/10009551868