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Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team

Baena, Verónica - In: Strategies in sports marketing : technologies and …, (pp. 203-218). 2014

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Real Madrid football club : a new model of business organization for sports clubs in Spain

Callejo, Miguel Blanco; Forcadell, Francisco Javier - In: Global business and organizational excellence : a … 26 (2006/07) 1, pp. 51-64

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Influence of the virtual brand community in sports sponsorship

Dos Santos, Manuel Alsono; Calabuig Moreno, Ferran; … - In: Psychology & marketing 33 (2016) 12, pp. 1091-1097

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Economía, gestión y deporte : una visión actual de la investigación

Gálvez Ruiz, Pablo (ed.); … - 2016 - Primera edición

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A social responsibility map of Spanish professional football league clubs

Fernández-Villarino, Roberto; Domínguez-Gómez, José … - In: Corporate responsibility, sustainability and markets : …, (pp. 53-74). 2022

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The model of governance at FC Barcelona : balancing member democracy, commercial strategy, corporate social responsibility and sporting performance

Hamil, Sean; Walters, Geoff; Watson, Lee - In: Who owns football? : the governance and management of …, (pp. 133-162). 2011

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The state of corporate communications and marketing in Spanish professional sports clubs : facing challenges to achieve excellence

Sanahuja Peris, Guillermo; Blay Arráez, Rocío - In: Strategies in sports marketing : technologies and …, (pp. 157-186). 2014

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The ethics of creative accounting : some Spanish evidence

Amat Salas, Oriol; Blake, John; Oliveras, Ester - 2000

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The Structural Characteristics of Sport Organisations : Differentiation within Elite Spanish Professional Football Clubs

Gomez, Sandalio; Marti, Carlos; Opazo, Magdalena - 2008

The principal task of a professional football (soccer) club is to form a competitive team that participates in official … affected sports organizations. The most important subsystems distinguished by a club in Spanish professional football are …

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Capital structure of Iberian football clubs : does sport performance matter?

Pacheco, Luís - In: International journal of sport management and marketing … 22 (2022) 5/6, pp. 336-360

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