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The ball is in your court : using socially responsible actions as an effective marketing tool

Mattera, Marina; Baena, Verónica - In: Strategies in sports marketing : technologies and …, (pp. 74-87). 2014

Persistent link: https://www.econbiz.de/10010362536

Real Madrid football club : a new model of business organization for sports clubs in Spain

Callejo, Miguel Blanco; Forcadell, Francisco Javier - In: Global business and organizational excellence : a … 26 (2006/07) 1, pp. 51-64

Persistent link: https://www.econbiz.de/10003549548

Influence of the virtual brand community in sports sponsorship

Dos Santos, Manuel Alsono; Calabuig Moreno, Ferran; … - In: Psychology & marketing 33 (2016) 12, pp. 1091-1097

Persistent link: https://www.econbiz.de/10011627279

Social media impact on international sports events related to the brand Spain : a comparison between inner versus outside events

Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 121-132

connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2 …, with a particular emphasis on the Spain brand. Through Atribus, diverse social media data were recovered and analyzed … future research based on the observed patterns and behaviors in social media posts related to sports events and Brand Spain …

Persistent link: https://www.econbiz.de/10015372663

Competition issues in digital advertising : views from Spain

Tobias-Peña, Lara; Vallejo, Cristina; Hinojo, Pedro - 2021

Persistent link: https://www.econbiz.de/10014560478

The state of corporate communications and marketing in Spanish professional sports clubs : facing challenges to achieve excellence

Sanahuja Peris, Guillermo; Blay Arráez, Rocío - In: Strategies in sports marketing : technologies and …, (pp. 157-186). 2014

Persistent link: https://www.econbiz.de/10010362969

Economía, gestión y deporte : una visión actual de la investigación

Gálvez Ruiz, Pablo (ed.); … - 2016 - Primera edición

Persistent link: https://www.econbiz.de/10011479951

The ethics of creative accounting : some Spanish evidence

Amat Salas, Oriol; Blake, John; Oliveras, Ester - 2000

Persistent link: https://www.econbiz.de/10001463394

The Structural Characteristics of Sport Organisations : Differentiation within Elite Spanish Professional Football Clubs

Gomez, Sandalio; Marti, Carlos; Opazo, Magdalena - 2008

The principal task of a professional football (soccer) club is to form a competitive team that participates in official … affected sports organizations. The most important subsystems distinguished by a club in Spanish professional football are …

Persistent link: https://www.econbiz.de/10014047216

A social responsibility map of Spanish professional football league clubs

Fernández-Villarino, Roberto; Domínguez-Gómez, José … - In: Corporate responsibility, sustainability and markets : …, (pp. 53-74). 2022

Persistent link: https://www.econbiz.de/10012879153