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~subject:"Sponsoring"
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Sponsoring
Canada
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Kanada
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Consumer behaviour
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Konsumentenverhalten
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Country image
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Content analysis
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Destinationsmanagement
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Großveranstaltung
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KMU
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Markenimage
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Marketing
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Organizational change
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SME
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Social marketing
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Olympic Games
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Organisatorischer Wandel
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Australia
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Betriebsklima
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Job satisfaction
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O'Reilly, Norm
4
Heslop, Louise A.
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Nadeau, John
3
Cakmak, Erdinc
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Verwey, Sonja
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Journal of business research : JBR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing intelligence & planning
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The journal of product & brand management
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ECONIS (ZBW)
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1
Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.
;
O'Reilly, Norm
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 133-139
Persistent link: https://www.econbiz.de/10003954658
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2
Linking place, mega-event and sponsorship evaluations
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10009745809
Saved in:
3
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
4
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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