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The complementary factor in the leveraging of sponsorship
Carrillat, François A.; Astous, Alain d' - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10010234357
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
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The sponsorship-advertising interface : is less better for sponsors?
Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 562-574
Persistent link: https://www.econbiz.de/10009535661
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On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
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How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.; Astous, Alain d'; Couture, … - In: Journal of advertising research 55 (2015) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
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Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.; Solomon, Paul J.; Astous, Alain d' - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
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Interference effects in competitive sponsorship clutter
Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
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Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.; Astous, Alain d' - In: Making a difference through marketing : a quest for …, (pp. 13-24). 2016
Persistent link: https://www.econbiz.de/10011531254
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Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'; Carrillat, François A.; Przybysz, Audrey - In: International journal of advertising : the review of … 39 (2020) 4, pp. 504-522
Persistent link: https://www.econbiz.de/10012260231