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Sponsoring
Konsumentenverhalten
55
Consumer behaviour
54
Deutschland
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Germany
35
Theorie
18
Theory
18
Werbewirkung
17
Advertising effects
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Schätzung
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Verbraucherpolitik
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Beziehungsmarketing
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Emotion
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Mobilkommunikation
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Relationship marketing
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Sponsorship
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Kommunikationsmedien
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Markenartikel
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Marketingmanagement
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Mobile Business
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Gröppel-Klein, Andrea
5
Dudzik, Thade
2
Koenigstorfer, Joerg
2
Königstorfer, Jörg
1
Uhrich, Sebastian
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European Sport management quarterly : ESMQ
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Sportsponsoring und Ambushing
Gröppel-Klein, Andrea
;
Königstorfer, Jörg
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 185-203)
.
2011
Persistent link: https://www.econbiz.de/10009373452
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2
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
Saved in:
3
Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian
;
Koenigstorfer, Joerg
; …
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
Saved in:
4
Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
5
Die Werbewirkung von Sportsponsoring
Dudzik, Thade
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003356198
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