Similar Search Results

Professionalism and Commercialism in Australian Cricket

Abbott, Malcolm J. - 2023

abroad, who are interested in the manner in which sport in the modern world has become a commercialised pursuit. Malcolm … of policy including rail, seaports, airports, dairy industry deregulation, stevedoring, education management, and sports …

Persistent link: https://www.econbiz.de/10014443455

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors

Lopez, Colin; Pizzo, Anthony D.; Gupta, Keshav; … - In: Journal of business research : JBR 133 (2021), pp. 208-217

Persistent link: https://www.econbiz.de/10012590288

What is the value of corporate sponsorship in sports?

Narayan, Paresh Kumar; Rath, Badri Narayan; Prabheesh, K. P. - In: Emerging markets review 26 (2016), pp. 20-33

Persistent link: https://www.econbiz.de/10011670813

Fan sponsor acceptance : so, you want to join our sports in-group?

Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120

Persistent link: https://www.econbiz.de/10013546193

Testing a hierarchy of effects model of sponsorship effectiveness

Alexandris, Kostas; Tsiotsou, Rodoula H. - In: Journal of sport management : the official journal of … 26 (2012) 5, pp. 363-378

Persistent link: https://www.econbiz.de/10009678923

Sponsorship network portfolio of corporate partners in the National Basketball Association

Kim, Amy Chan Hyung; Lee, Hyun-Woo; Kim, Yu Kyoum - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 340-359

Persistent link: https://www.econbiz.de/10011504173

Going green in baseball : a case study of the SK Wyverns

Choi, Joon-Seo Andrew - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 368-379

Persistent link: https://www.econbiz.de/10011608141

Consequences of event-sponsor fit in sport sponsorship : evidence from the Indian Premier League

Kamath, Giridhar B.; George, Simon; Ganguli, Shirshendu - In: International journal of economics and business … 20 (2020) 3, pp. 348-363

Persistent link: https://www.econbiz.de/10012508582

Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions

Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382

Persistent link: https://www.econbiz.de/10012613996