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~subject:"Sponsoring"
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Sponsoring
Sponsorship
32
Sportmarketing
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sponsorship-linked marketing
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Jensen, Jonathan A.
28
Cobbs, Joe
6
Cobbs, Joe B.
6
Tyler, B. David
5
Turner, Brian A.
4
Cornwell, T. Bettina
3
Turner, Brian
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Wakefield, Lane
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Bouchet, Adrien
2
Chan, Kwong
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Smith, Danielle Kushner
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1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of advertising research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
The journal of business & industrial marketing
3
Business horizons
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
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Journal of international marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Analyzing brand strategy on an international scale : the sponsorship performance cycle in formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Mazer, Alex
;
Tyler, …
- In:
Journal of international marketing
32
(
2024
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10015165177
Saved in:
2
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
3
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
4
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
5
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
Saved in:
6
Forecasting sponsorship costs : marketing intelligence in the athletic apparel industry
Jensen, Johnathen A.
;
Wakefield, Lane
;
Cobbs, Joe B.
; …
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011569503
Saved in:
7
The importance of winning : an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events
Jensen, Jonathan A.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 282-294
Persistent link: https://www.econbiz.de/10009615132
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8
Assessing corporate demand for sponsorship : marketing costs in the financial services industry
Jensen, Jonathan A.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011675183
Saved in:
9
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
10
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
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