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~subject:"Sponsoring"
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Sponsoring
Consumer behaviour
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Konsumentenverhalten
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Advertising
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Advertising effects
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Werbewirkung
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Werbung
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Brand management
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Markenführung
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Implicit sponsorship effects
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Sponsor memorisation
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Sponsorship
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Sport sponsorship
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Sportmarketing
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Sterblichkeit
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Stimulus-based and memory-based consideration sets
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Herrmann, Jean-Luc
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Kacha, Mathieu
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Walliser, Björn
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Derbaix, Christian
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
2
Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 259-281
Persistent link: https://www.econbiz.de/10009154738
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