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The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.; Bakhsh, Jordan T.; Wanless, Liz - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
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Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding
Parris, Denise L.; Troilo, Michael L.; Bouchet, Adrien; … - In: Sport management review 17 (2014) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10010425609
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The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Michael; … - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
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Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Mike; … - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
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Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil; Bouchet, Adrien; Walkup, Brian R.; … - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
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Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.; Walkup, Brian R.; Bouchet, Adrien - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
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A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.; Walkup, Brian R.; Bouchet, Adrien; … - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10013426060