Similar Search Results

Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France

Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225

Persistent link: https://www.econbiz.de/10011697691

Sponsorship networks: toward an innovative model

Chanavat, Nicolas; Desbordes, Michel; Dickson, Geoff - In: Sport, Business and Management: An International Journal 6 (2016) 4, pp. 424-439

Purpose Sponsorship rarely occurs in a one sponsor-one sponsee dyad (single sponsorship), yet a large portion of sponsorship research takes this perspective. The purpose of this paper is to propose a model that reflects the complexity and rich diversity inherent in the field. The sponsorship...

Persistent link: https://www.econbiz.de/10015007101

Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees

Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74

Persistent link: https://www.econbiz.de/10003970263

Measuring ambush-marketing and sponsorship effects : a football consumer response approach

Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180

Persistent link: https://www.econbiz.de/10012484045

Ethics within sponsorship

Chanavat, Nicolas; Bodet, Guillaume - In: The SAGE handbook of marketing ethics, (pp. 444-456). 2021

Persistent link: https://www.econbiz.de/10012306626

Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness

Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158

Persistent link: https://www.econbiz.de/10014511984

An Interview with Jean-François Richard, Director of Sales and Marketing, Amaury Sport Organisation

Desbordes, Michel - In: International Journal of Sports Marketing and Sponsorship 4 (2002) 3, pp. 2-12

Jean-François Richard is the Director of Marketing for Amaury Sport Organisation (ASO), a major organizer of sporting events in Europe, including the Tour de France: in this interview, we learn more about the Tour de France and the different events organized by ASO.

Persistent link: https://www.econbiz.de/10014811274