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~subject:"Sport"
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Sport
Consumer behaviour
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Humphreys, Brad R.
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39
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35
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Parent, Milena M.
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Sari, Nazmi
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Budzinski, Oliver
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Cunningham, George B.
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Goossens, Dries
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O'Reilly, Norm
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Journal of sport management : the official journal of the North American Society of Sport Management
269
European Sport management quarterly : ESMQ
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Sport management review
239
International journal of sport management and marketing : IJSMM
158
Journal of sports economics
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Tourism management : research, policies, practice
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Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
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NBER Working Paper
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International journal of forecasting
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Faculty research series / Holy Cross, Economics and Accounting
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IZA Discussion Paper
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Springer eBook Collection
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The business of sport management
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Sport and migration : borders, boundaries and crossings
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Tourism economics : the business and finance of tourism and recreation
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Interfaces : the INFORMS journal on the practice of operations research
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CESifo working papers
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Southern economic journal
16
Working paper series
16
Atlantic economic journal : AEJ
15
Tourism management perspectives : TMP
15
Working papers / Department of Economics, West Virginia University
15
Contemporary issues in sport
14
Journal of leisure research
14
Managing sport business : an introduction
14
Operations research letters
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Routledge research in sport business and management
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ECONIS (ZBW)
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1
Sponsorship
of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
2
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
3
The effect of sponsor's brand on consumer-brand relationship in
sport
sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
4
The effects of different billboard advertisement language on TV
sports
audiences' recognition, recall and search intention of the sponsor signage
Xu, Ziyuan
;
Cao, Yuanyuan
;
Matsuoka, Hirotaka
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 1801-1820
Persistent link: https://www.econbiz.de/10015210700
Saved in:
5
An exploratory investigation into the effectiveness of tem kit
sponsorship
: fans' perspectives of new
sponsorship
in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
6
Sports
sponsorship
perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's
sports
sponsorship
in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
The impact of
sport
sponsorship
on brand value : evidence from Algeria
aissa, Sid Ahmed Hadj
;
Matar, Ali
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 363-380
Persistent link: https://www.econbiz.de/10011494887
Saved in:
9
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
10
Sport
event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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