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Sport
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Papadimitriou, Dimitra
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Clark, John S.
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Synowka, David
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Journal of marketing communications
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Who knows Bobby Mo? : intercollegiate athletics to build a university brand
Clark, John S.
;
Apostolopoulou, Artemisia
;
Branvold, Scott
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10009518019
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2
Capturing the meanings of sport licensed products
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
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3
Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
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