List of figures -- List of tables -- List of contributors -- Acknowledgements -- Embracing the digital frontier: introduction to the Routledge handbook of digital sport Management / Michael L. Naraine, Ted Hayduk III and Jason P. Doyle -- Part I: digital transformations in sport management --...

"Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other...

This study deciphers the underlying mechanism by which virtual interactions influence sports viewing on a social live streaming (SLS) platform. Survey data was collected from 741 viewers who watched Thursday Night Football (TNF) co-streaming on Twitch and analyzed via Partial least squares...