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International place branding through sporting events : a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume; Lacassagne, Marie-Françoise - In: European Sport management quarterly : ESMQ 12 (2012) 4, pp. 357-374
Persistent link: https://www.econbiz.de/10009618042
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Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
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Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Bouchet, Patrick; Bodet, Guillaume; Bernache-Assollant, … - In: Sport management review 14 (2011) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10008859546
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Exploring the domestic relationship between mega-events and destination image : the image impact of hosting the 2012 Olympic Games for the city of London
Kenyon, James Andrew; Bodet, Guillaume - In: Sport management review 21 (2018) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10011871280
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Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18
Persistent link: https://www.econbiz.de/10011860397