Similar Search Results

Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage

Jensen, Jonathan A.; Cobbs, Joe B.; Turner, Brian A. - In: Business horizons 59 (2016) 2, pp. 163-173

Persistent link: https://www.econbiz.de/10011451875

The importance of winning : an analysis of the relationship between an athlete's performance and sponsor exposure during televised sports events

Jensen, Jonathan A. - In: International journal of sports marketing & sponsorship 13 (2011/12) 4, pp. 282-294

Persistent link: https://www.econbiz.de/10009615132

Event History Analysis of Longitudinal Data : A Methodological Application to Sport Sponsorship

Jensen, Jonathan A.; Turner, Brian - 2018

Despite its potential to make causal inferences and unearth insights related to between-subject variation over time, a small percentage of sport-related research is considered longitudinal in nature. One of the inherent challenges is that advanced quantitative methodologies, such as multi-level...

Persistent link: https://www.econbiz.de/10014113703

Advances in sport sponsorship revenue forecasting : an event history analysis approach

Jensen, Jonathan A.; Turner, Brian A. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 6-19

Persistent link: https://www.econbiz.de/10011697103

Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making

Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418

Persistent link: https://www.econbiz.de/10011771890

Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship

Jensen, Jonathan A.; Smith, Danielle Kushner - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10014519139