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Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
McCullough, Brian P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 146-168
Persistent link: https://www.econbiz.de/10010399893
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Measuring externalities : the imperative next step to sustainability assessment in sport
McCullough, Brian P.; Orr, Madeleine; Watanabe, Nicholas M. - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 393-402
Persistent link: https://www.econbiz.de/10012293361
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Assessing key performance indicators of corporate social responsibility initiatives in sport
McCullough, Brian P.; Trail, Galen T. - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 82-103
Persistent link: https://www.econbiz.de/10014282435
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The game is on! : sports (events) as a driving force for sustainability
Koenig-Lewis, Nicole; Collins, Andrea; McCullough, Brian P. - In: The Routledge companion to marketing and sustainability, (pp. 331-345). 2025
Persistent link: https://www.econbiz.de/10015406847