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Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae; Chang, Yonghwan; Park, Chanmin; Herbst, … - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
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Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective
Asada, Akira; Ko, Yong Jae - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 135-147
Persistent link: https://www.econbiz.de/10012153230
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Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan - In: Sport management review 22 (2019) 3, pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
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Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji; Orr, Madeleine; Inoue, Yuhei; Chang, Yonghwan - In: International journal of sports marketing & sponsorship 24 (2023) 5, pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
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New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson; Kang, Philip; Ko, Yong Jae; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
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Assessment of event quality in major spectator sports
Ko, Yong Jae; Zhang, Xiaohe; Cattani, Kevin; Pastore, Donna - In: Managing service quality : MSQ ; an international journal 21 (2011) 3, pp. 304-322
Persistent link: https://www.econbiz.de/10009232062
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The influence of consumer's event quality perception on destination image
Moon, Kae Sung; Kim, May; Ko, Yong Jae; Connaughton, … - In: Managing service quality : MSQ ; an international journal 21 (2011) 3, pp. 287-303
Persistent link: https://www.econbiz.de/10009232063
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The influence of event quality on revisit intention : gender difference and segmentation strategy
Kim, Tae Ho; Ko, Yong Jae; Park, Chan Min - In: Managing service quality : MSQ ; an international journal 23 (2013) 3, pp. 205-224
Persistent link: https://www.econbiz.de/10009759415
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Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae; Yim, Kitae; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10009765604