Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Taeho Kim; Yong Jae Ko
| Year of publication: |
2011
|
|---|---|
| Authors: | Kim, Taeho ; Ko, Yong Jae |
| Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 449-456
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Sportveranstaltung | Sport event | Produktqualität | Product quality | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010191054