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Sport fans and their teams' redesigned logos : an examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise

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Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball

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Routledge handbook of sport communication

Pedersen, Paul M. (contributor) - 2013

section 1. Theoretical and conceptual aspects of sport communication -- section 2. Traditional media associated with sport communication -- section 3. Sport communication and new and emerging media -- section 4. Sociological aspects of sport communication -- section 5. The management of sport...

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Routledge handbook of sport communication

Pedersen, Paul M. (ed.) - 2025 - Second edition

Persistent link: https://www.econbiz.de/10015186577