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Faster! : more! : better! : drivers of upgrading among participants in extreme sports events

Raggiotto, Francesco; Scarpi, Daniele; Mason, Michela C. - In: Journal of business research : JBR 102 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012103799

This must be the place : a destination-loyalty model for extreme sporting events

Raggiotto, Francesco; Scarpi, Daniele - In: Tourism management : research, policies, practice 83 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012417909

A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting events

Scarpi, Daniele; Pizzi, Gabriele; Raggiotto, Francesco; … - In: Australasian marketing journal 26 (2018) 4, pp. 358-368

Persistent link: https://www.econbiz.de/10011965441

Advertising on the edge : appeal effectiveness when advertising in extreme sports

Raggiotto, Francesco; Scarpi, Daniele; Moretti, Andrea - In: International journal of advertising : the review of … 39 (2020) 5, pp. 655-678

Persistent link: https://www.econbiz.de/10012260243

Chapter 2 Promoting Within Sport: An Exploration of Creativity in Traditional, Extreme and Esports Contexts

Devereux, Luke; Raggiotto, Francesco; Scarpi, Daniele; … - In: Creativity and marketing : the fuel for success, (pp. 19-32). 2021

The role of creativity in marketing has great importance. In this chapter, the authors discuss the role of creativity in the sports context. The authors discuss creativity and then move onto the various contexts in sports that could be covered. This looks at the worlds of traditional and extreme...

Persistent link: https://www.econbiz.de/10015087143