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~subject:"Sports"
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Sports
Consumer behaviour
105,931
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103,488
Brand management
19,254
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18,840
Theorie
14,414
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Humphreys, Brad R.
79
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62
Ratten, Vanessa
49
Breuer, Christoph
45
Wicker, Pamela
37
Matheson, Victor A.
34
Pawlowski, Tim
34
Maennig, Wolfgang
33
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28
Funk, Daniel C.
28
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24
Ruseski, Jane E.
24
Dwyer, Brendan
23
Zhang, James J.
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Ko, Yong Jae
20
Schreyer, Dominik
20
Drayer, Joris
19
Szymanski, Stefan
19
Ziebarth, Nicolas R.
19
Andreff, Wladimir
18
De Bosscher, Veerle
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McHale, Ian
18
Cabane, Charlotte
17
Hallmann, Kirstin
17
Kim, Yu Kyoum
17
O'Reilly, Norm
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Parent, Milena M.
17
Sari, Nazmi
17
Schmidt, Sascha L.
17
Cunningham, George B.
16
Dickson, Geoff
16
Goossens, Dries
16
Woratschek, Herbert
16
Chadwick, Simon
15
Depken, Craig A.
15
Inoue, Yuhei
15
Paul, Rodney J.
15
Scheerder, Jeroen
15
Schulenkorf, Nico
15
Shapiro, Stephen L.
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International Association of Sport Economists - IASE
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OECD
10
European Parliament / Directorate-General for Internal Policies of the Union
9
North American Association of Sports Economists - NAASE
9
Edward Elgar Publishing
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European Institute for Gender Equality
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Springer Fachmedien Wiesbaden
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Centre de Droit et d'Economie du Sport
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Coni Servizi
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Consumers, Health and Food Executive Agency
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Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
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Fachtagung Qualifikationsbedarf der Zukunft: Gesundheit und Sport - Jobmotoren in Österreich? <2005, Wien>
2
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
2
Frankreich
2
Groupe AMNYOS Consultants
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Journal of sport management : the official journal of the North American Society of Sport Management
269
European Sport management quarterly : ESMQ
266
Sport management review
236
International journal of sport management and marketing : IJSMM
158
Journal of sports economics
151
International journal of sports marketing & sponsorship
119
Sport marketing quarterly : preferred journal of the Sport Marketing Association
99
International journal of sport finance
74
European journal of operational research : EJOR
57
Applied economics
50
Sport, Business and Management : an international journal ; SBM
40
Journal of business research : JBR
37
Discussion paper series / IZA
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Applied economics letters
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NBER working paper series
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Tourism management : research, policies, practice
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SpringerLink / Bücher
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Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
25
NBER Working Paper
25
International journal of forecasting
24
Faculty research series / Holy Cross, Economics and Accounting
21
IZA Discussion Paper
21
Sport, Business and Management: An International Journal
21
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
19
The business of sport management
19
Journal of Sports Economics
18
Sport and migration : borders, boundaries and crossings
18
Tourism economics : the business and finance of tourism and recreation
18
Interfaces : the INFORMS journal on the practice of operations research
17
CESifo working papers
16
Working paper series
16
Tourism management perspectives : TMP
15
Working papers / Department of Economics, West Virginia University
15
Managing sport business : an introduction
14
Operations research letters
14
Routledge research in sport business and management
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Leisure studies : the journal of the Leisure Studies Association
13
Springer eBook Collection
13
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ECONIS (ZBW)
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Other ZBW resources
141
RePEc
87
USB Cologne (EcoSocSci)
64
EconStor
10
BASE
9
ArchiDok
5
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1
Sponsorship
of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
2
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
3
The effect of sponsor's brand on consumer-brand relationship in
sport
sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
4
The effects of different billboard advertisement language on TV
sports
audiences' recognition, recall and search intention of the sponsor signage
Xu, Ziyuan
;
Cao, Yuanyuan
;
Matsuoka, Hirotaka
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 1801-1820
Persistent link: https://www.econbiz.de/10015210700
Saved in:
5
An exploratory investigation into the effectiveness of tem kit
sponsorship
: fans' perspectives of new
sponsorship
in the German Bundesliga
Thomas, Robert James
;
Röseler, Frank
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Saved in:
6
Sports
sponsorship
perceptions : an exploration
Ferrier, Susan
;
Waite, Kathryn
;
Harrison, Tina
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's
sports
sponsorship
in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
The impact of
sport
sponsorship
on brand value : evidence from Algeria
aissa, Sid Ahmed Hadj
;
Matar, Ali
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 363-380
Persistent link: https://www.econbiz.de/10011494887
Saved in:
9
Consumer responses to on-site Olympic
sponsorship
activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
10
Sport
event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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