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Sprache
Consumer behaviour
43
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Viral marketing
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15
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12
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Berger, Jonah
12
Packard, Grant
9
Boghrati, Reihane
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2
Moe, Wendy W.
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Schweidel, David A.
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Attai, Deanna J.
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Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of marketing
2
Consumer psychology review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
12
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1
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
2
How verb tense shapes persuasion
Packard, Grant
;
Berger, Jonah
;
Boghrati, Reihane
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014391417
Saved in:
3
Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
Saved in:
4
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
5
Commentary: using language to improve health
Berger, Jonah
;
Packard, Grant
- In:
Journal of service research
26
(
2023
)
4
,
pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
Saved in:
6
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
7
How concrete language shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
Saved in:
8
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
9
How sensory language shapes influencer's impact
Rizzoni, Giovanni
;
Berger, Jonah
;
De Angelis, Matteo
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 810-825
Persistent link: https://www.econbiz.de/10014444206
Saved in:
10
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
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