Purpose – The purpose of this paper is to explore the impacts of store attributes on consumer-based retailer equity (CBRE) dimensions. Design/methodology/approach – A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in...

Purpose – The purpose of this paper is to explore the influences of store attributes on store personality dimensions across different consumer segments. Subsequently, the study examines impact of store personality dimensions on consumer store choice behaviour. Design/methodology/approach – A...