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Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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Dancing with elephants : the challenges of managing asymmetric technology alliances
Pérez, Lourdes
;
Florin, Juan
;
Whitelock, Jeryl
- In:
The journal of high technology management research
23
(
2012
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009673646
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