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~subject:"Strategic management"
~type_genre:"Aufsatzsammlung"
~type_genre:"Lehrbuch"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Textbook"
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1
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2013
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4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2008
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3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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