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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
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Exploiting innovation in Dubai SMEs : the effect of strategic orientation on organizational determinants
Al-Ansaari, Yahya; Pervan, Simon; Xu, Jun - In: International journal of innovation and technology … 11 (2014) 6, pp. 1-22
Persistent link: https://www.econbiz.de/10010462606
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2015 - 3. ed.
Persistent link: https://www.econbiz.de/10011306164
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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2018
Persistent link: https://www.econbiz.de/10011877047
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Digitalization strategy adoption : the roles of key stakeholders, big data organizational culture, and leader commitment
Nguyen, Ninh; Dang-Van, Thac; Vo-Thanh, Tan; Hai-Ninh Do; … - In: International journal of hospitality management 117 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014457835