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Strategic management
Marketing
33
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19
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14
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Brennan, Ross
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Baines, Paul
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Garneau, Paul
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Al-Husan, Faten Baddar
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Baraldi, Enrico
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Dynamic strategic resources : development, diffusion and integration
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
-
2002
Persistent link: https://www.econbiz.de/10001679760
Saved in:
2
Strategic account management in an emerging economy
Al-Husan, Faten Baddar
;
Brennan, Ross
- In:
The journal of business & industrial marketing
24
(
2009
)
8
,
pp. 611-620
Persistent link: https://www.econbiz.de/10009525683
Saved in:
3
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
;
Vos, Lynn
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003522586
Saved in:
4
Strategic thinking and the IMP approach: a comparative analysis
Baraldi, Enrico
;
Brennan, Ross
;
Harrison, Debbie
; …
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 879-894
Persistent link: https://www.econbiz.de/10003532800
Saved in:
5
Different industries and different customer values require different resources : towards the marriage of strategic positioning theory and the resource-based view of the firm
Wilson, Jonathan
- In:
Dynamic strategic resources : development, diffusion …
,
(pp. 129-164)
.
1999
Persistent link: https://www.econbiz.de/10001567459
Saved in:
6
Towards an integration of corporate foresight in key account management
Lautenschlager, Christian
;
Tzempelikos, Nektarios
- In:
Industrial marketing management : the international …
120
(
2024
),
pp. 90-99
Persistent link: https://www.econbiz.de/10015116904
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