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Strategic goal accomplishment in export ventures : the role of capabilities, knowledge, and environment
Spyropoulou, Stavroula; Katsikeas, Constantine S.; … - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10011865110
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Sustainable export marketing strategy fit and performance
Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula - In: Journal of international marketing 22 (2014) 4, pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
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Environmentally friendly export business strategy : its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.; Fotiadis, Thomas A.; … - In: International business review : the official journal of … 24 (2015) 5, pp. 798-811
Persistent link: https://www.econbiz.de/10011372710
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Customer-based execution strategy in a global digital economy
Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
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Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems
Chari, Simos; Katsikeas, Constantine S.; Balabanis, George - In: British journal of management : BJM 25 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010364115
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Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos; Balabanis, George; Robson, Matthew J.; … - In: Industrial marketing management : the international … 63 (2017), pp. 129-144
Persistent link: https://www.econbiz.de/10011730161