The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models

"The Digital Transformation Playbook was intended to help legacy businesses rethink their business strategies for the digital age. Interest in the subject has generated a host of new questions and methodological concerns, as have changes in the field. As a professional and a professor, the...

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."-Vivian Schiller,...

Cover -- Titel -- Impressum -- Inhalt -- Vorwort -- Über den Autor -- Kapitel 1: Die fünf Domänen der digitalen Transformation: Kunden, Wettbewerb, Daten, Innovation, Wertschöpfung -- Kapitel 2: Kundennetzwerke nutzen -- Kapitel 3: Plattformen entwickeln, statt nur Produkte anbieten --...

Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks --...