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~subject:"Strategisches Management"
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Strategisches Management
Marketing
39
Marketing management
28
Marketingmanagement
28
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
Market entry
5
Theorie
5
Theory
5
Markteintritt
4
United States
4
Arzneimittel
3
Brand image
3
Brand management
3
Einzelhandel
3
Markenführung
3
Markenimage
3
Pharmaceuticals
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Vereinigte Staaten
3
Absatz
2
Absatzplanung
2
Absatzpolitik
2
Brand
2
China
2
Consumer goods
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Direct marketing
2
Direktmarketing
2
Economic growth
2
Fallstudiensammlung
2
India
2
Indien
2
Innovation
2
Konsumgüter
2
Markenartikel
2
Preis
2
Preismanagement
2
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2
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Wirtschaftswachstum
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Type of publication
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Book / Working Paper
11
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Case study
3
Fallstudie
3
Lehrbuch
3
Textbook
3
Language
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English
9
Undetermined
2
Author
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Kerin, Roger A.
11
Peterson, Robert A.
9
Mahajan, Vijay
1
Varadarajan, P. Rajan
1
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Always learning
1
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USB Cologne (EcoSocSci)
7
ECONIS (ZBW)
4
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1
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1998
-
8. ed.
Persistent link: https://www.econbiz.de/10004347365
Saved in:
2
Strategic marketing problems : cases and comments
Kerin, Roger A.
(
contributor
); …
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728264
Saved in:
3
Strategic marketing problems : cases and comments
Kerin, Roger A.
(
contributor
); …
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10004872099
Saved in:
4
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
)
-
1983
-
2. ed.
Persistent link: https://www.econbiz.de/10004660806
Saved in:
5
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2001
-
9. ed.
Persistent link: https://www.econbiz.de/10004747657
Saved in:
6
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2004
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004444908
Saved in:
7
Contemporary perspectives on strategic market planning
Kerin, Roger A.
;
Mahajan, Vijay
;
Varadarajan, P. Rajan
-
1989
-
1. [Dr.]
Persistent link: https://www.econbiz.de/10004098737
Saved in:
8
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
Saved in:
9
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
10
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
Saved in:
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