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~subject:"Strategisches Management"
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Strategisches Management
Franchising
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Transaktionskosten
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International market entry
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Baena, Verónica
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Cerviño, Julio
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Mattera, Marina
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International journal of management practice : IJMP
1
Management research review
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ECONIS (ZBW)
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European franchise expansion into Latin America : evidence from the Spanish franchise system
Baena, Verónica
- In:
Management research review
38
(
2015
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011384513
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2
Investing time wisely : enhancing brand awareness through stakeholder engagement in the service sector
Mattera, Marina
;
Baena, Verónica
;
Cerviño, Julio
- In:
International journal of management practice : IJMP
7
(
2014
)
2
,
pp. 1126-143
Persistent link: https://www.econbiz.de/10010402803
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