Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Figures -- Tables -- Acknowledgments -- 1 Introduction -- The road to corporate social strategy -- Defining corporate social strategy -- Similarities and differences between social strategy and traditional strategy --...

"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission...