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Open innovation as a business entrepreneurship strategy : the consumer as value creator in digital ecosystems
Gomez-Borja, Miguel Angel; Lorenzo-Romero, Carlota; … - In: Analyzing the relationship between innovation, value …, (pp. 201-231). 2020
Persistent link: https://www.econbiz.de/10012291318
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Strategic orientation and new venture performance in the hospitality industry
Alarcón-del-Amo, María-del-Carmen; Gómez, Jorge Eduardo - In: International journal of business environment : IJBE 6 (2014) 3, pp. 266-283
Persistent link: https://www.econbiz.de/10010492088
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Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC)
Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of international consumer marketing 33 (2021) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10012423924
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Strategic antecedents and organisational consequences of IMC in different economy types
Butkouskaya, Vera; Llonch-Andreu, Joan; … - In: Journal of marketing communications 27 (2021) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012424770