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~subject:"Strategisches Management"
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Strategisches Management
Multinationales Unternehmen
28
Transnational corporation
28
Emerging economies
21
Schwellenländer
21
Consumer behaviour
18
Konsumentenverhalten
18
Marketing management
15
Marketingmanagement
15
Firm performance
14
Innovation
14
Unternehmenserfolg
14
Supplier relationship management
13
International market entry
12
Internationaler Markteintritt
12
Lieferantenmanagement
12
Innovation management
11
Innovationsmanagement
11
Globalisierung
10
Globalization
10
Brand management
9
Business start-up
9
Entrepreneurship
9
KMU
9
Markenführung
9
Marketing
9
SME
9
Unternehmensgründung
9
Beziehungsmarketing
8
Brand image
8
Dynamic capabilities
8
Dynamische Kompetenzen
8
Entrepreneurship approach
8
Markenimage
8
Relationship marketing
8
Strategic alliance
8
Strategic management
8
Strategische Allianz
8
Business network
7
International marketing
7
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English
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Khan, Huda
4
Khan, Zaheer
3
Cavusgil, S. Tamer
2
Deligonul, Seyda
2
Zahoor, Nadia
2
Arslan, Ahmad
1
Atanassova, Iva
1
Bednar, Peter
1
Cavusgil, Erin
1
Dixit, Ashutosh
1
Donbesuur, Francis
1
Freeman, Susan
1
Javalgi, Rajshekhar G.
1
Ozkan, Kubilay S. L.
1
Rajwani, Tazeeb
1
Tarba, Shlomo Yedidia
1
Xu, Shichun
1
Yaprak, Attila
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International marketing review
3
International business review : the official journal of the European International Business Academy
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Management international review : mir ; journal of international business
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
International market exit by firms : misalignment of strategy with the foreign market risk environment
Ozkan, Kubilay S. L.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012421129
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2
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
3
International market reentry : a review and research framework
Javalgi, Rajshekhar G.
;
Deligonul, Seyda
;
Dixit, Ashutosh
; …
- In:
International business review : the official journal of …
20
(
2011
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10009234797
Saved in:
4
Strategic re-structuring by born-globals using outward and inward-oriented activity
Freeman, Susan
;
Deligonul, Seyda
;
Cavusgil, S. Tamer
- In:
International marketing review
30
(
2013
)
2
,
pp. 156-182
Persistent link: https://www.econbiz.de/10009756248
Saved in:
5
Managing the VUCA environment : the dynamic role of organizational learning and strategic agility in B2B versus B2C firms
Atanassova, Iva
;
Bednar, Peter
;
Khan, Huda
;
Khan, Zaheer
- In:
Industrial marketing management : the international …
125
(
2025
),
pp. 12-28
Persistent link: https://www.econbiz.de/10015331943
Saved in:
6
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
7
Grand challenges and emerging market small and medium enterprises : the role of strategic agility and gender diversity
Zahoor, Nadia
;
Khan, Huda
;
Donbesuur, Francis
;
Khan, Zaheer
- In:
The journal of product innovation management : an …
41
(
2024
)
2
,
pp. 473-500
Persistent link: https://www.econbiz.de/10014531533
Saved in:
8
Effective global strategy implementation : structural and process choices facilitating global integration and coordination
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, Erin
- In:
Management international review : mir ; journal of …
51
(
2011
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10008991328
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