1. Global business dynamics -- 2. Environmental analysis -- 3. Strategy building -- 4.1. Case study : Alibaba group : a successful Chinese and international digital business giant? -- 4.2. Case study : Corporate Social Responsibility (CSR) taking the case of Facebook -- 4.3. Case study :...

"This book explains the basics of supply chain management and IT-based logistics, with a focus on distribution systems for consumer goods, warehouse management, and parcel and express delivery services. The book is rounded off with a discussion of outsourcing strategies and logistics...