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~subject:"Strategisches Management"
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Strategisches Management
Customer integration
12
Kundenintegration
12
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
10
Relationship marketing
10
Betriebliche Wertschöpfung
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Value creation
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Vertrauen
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Co-creation
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Service-Dominant Logic
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Service-dominant logic
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Confidence
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Emerging economies
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Informationstechnische Industrie
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Kundenmanagement
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Schwellenländer
4
Bibliometrics
3
Bibliometrie
3
Business software
3
Co-production
3
Customer satisfaction
3
Customer value
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Experience
3
Failure
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India
3
Indien
3
Kundenwert
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Salespeople
3
Selling
3
Service quality
3
Strategic management
3
Success factor
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Ranjan, Kumar Rakesh
3
Dash, Rupanwita
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Friend, Scott B.
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Johnson, Jeff S.
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Read, Stuart
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international management
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Rutgers business review
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ECONIS (ZBW)
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An effectual-causal view of managerial decisions in the internationalization of Indian MNEs
Dash, Rupanwita
;
Ranjan, Kumar Rakesh
- In:
Journal of international management
25
(
2019
)
1
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011999012
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The six faces of value co-creation : a field guide for executives
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Rutgers business review
2
(
2017
)
1
,
pp. 23-31
Persistent link: https://www.econbiz.de/10011753357
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3
An antecedent and contingent outcome model of fail fast strategy in sales force management
Friend, Scott B.
;
Johnson, Jeff S.
;
Ranjan, Kumar Rakesh
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012285138
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