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The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Kumar, Archana; Fairhurst, Ann; Kim, Youn-kyung - In: Journal of Indian business research 5 (2013) 4, pp. 235-250
Persistent link: https://www.econbiz.de/10010364806
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Factors affecting Mexican college students' purchase intention toward a US apparel brand
Lee, Min-Young; Kim, Youn-Kyung; Pelton, Lou; Knight, Dee; … - In: Journal of fashion marketing and management 12 (2008) 3, pp. 294-307
Persistent link: https://www.econbiz.de/10003761541
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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
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Attending a tattoo convention : to seek or escape?
Frankel, Sarah; Childs, Michelle; Kim, Youn-Kyung - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 282-294
Persistent link: https://www.econbiz.de/10012179399