Kumar Roy, Sanjit; M. Lassar, Walfried; T. Butaney, Gul - In: European Journal of Marketing 48 (2014) 9/10, pp. 1828-1849
Purpose – The purpose of the study is to develop and empirically test a model which examines the relationship between e-servicescape dimensions, website quality dimensions, website stickiness, website loyalty and word-of-mouth (WOM). The role of WOM in influencing consumer behaviour is...
