Kubacki, Krzysztof; Siemieniako, Dariusz; … - In: Journal of Consumer Marketing 28 (2011) 3, pp. 225-233
Purpose – The proportion of young people binge drinking continues to grow despite extensive research efforts aiming to reverse this growing trend. Binge drinking has typically been viewed as the consumption of five or more standard drinks or units in a single drinking session. Research on...