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Institutional commitment of traditional and non-traditional-aged students : a potential brand measurement?
Wardley, Leslie J.
;
Bélanger, Charles H.
;
Leonard, …
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10009783329
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A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.
;
Nadeau, John
;
Bélanger, Charles H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
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3
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
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