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Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn
;
Judson, Kimberly M.
- In:
International journal of sport management and marketing …
7
(
2010
)
1/2
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pp. 4-20
Persistent link: https://www.econbiz.de/10003937852
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Direct marketing and distribution : the case of Redbox
Vander Schee, Brain A.
;
Aurand, Timothy W.
;
Iacovelli, …
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
2
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pp. 137-149
Persistent link: https://www.econbiz.de/10009728812
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