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A netnographic analysis of prospective international students' decision-making process : implications for institutional branding of American universities in the emerging markets
Gai, Lili
;
Xu, Chunhao
;
Pelton, Lou E.
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011618647
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2
Diversity, equity, inclusion, and brand outcomes : a case of higher education
Nguyen, Thuy
;
Yaghi, Majed
;
Ganesh, Gopala K.
; …
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 949-967
Persistent link: https://www.econbiz.de/10015173293
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3
Higher education institutions : satisfaction and loyalty among international students
Paswan, Audhesh K.
;
Ganesh, Gopala
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10003865248
Saved in:
4
Alcohol and college students : reasons, realization and intention to quit
Paswan, Audhesh K.
;
Gai, Lili
;
Jeon, Sua
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2075-2083
Persistent link: https://www.econbiz.de/10011373157
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